Cerezo Osaka is a professional soccer team based in that city.
Dentsu Design Ninja worked with the team to build up the brand name,
taking Cerezo's mascot wolf character a step further with the "Bite You!" line and some edgy graphics.

The T-shirts are fashionable and are being worn outside the stadium,
so that fans are bringing the team and game to not-yet fans throughout the region.

Over 30 design variations enjoyed brisk sales at the stadium; the most sought-after pieces quickly sold out.
The project is cementing ties between the team and its fans, and drawing new fans into the stadium as well.


Original T-shirts designed by the Dentsu Design Ninja