DEC.2017
Combining the techniques and methods of traditional Japanese arts and crafts with the art direction abilities of Dentsu, GOOD JAPAN INNOVATION set out to create new product designs.
In this project, the workshops and craftspeople who carry on the techniques and skills of traditional arts and crafts were visited by art directors from the Kansai region, who brought with them ideas of their own, creating entirely new works.
Even the techniques of traditional arts and crafts have surely undergone a process of subtle innovation as they've been passed down to the present. In this age of remarkable globalization, we hope that these creations will be the hints that help you discover new possibilities.