ItomakiPower Adapter
AUG.2013
Here’s an AC power adapter, rethought for beauty and simplicity.
We worked with SoftBank to rethink every aspect of the AC adapter.
The project led to something that is functional, intuitively obvious, and elegant.
Power adapters are necessary in daily life, but frustrating.
Their wires too easily get in the way, and even kink; the whole thing can feel like a manufacturer’s afterthought.
We lo
The Switchees -- Save Power, Save Japan!
JAN.2012
It’s not easy to constantly remember to go easy on energy use, and turn devices off when we should. Enter The Switchees, a group of mascot characters created to remind us to switch the power off!
Setsu-den-kyu
JUN.2011
The setsu-den-kyu candle is shaped like a conventional incandescent light-bulb, and designed to burn for 24 hours. As it consumes itself, one gets a sense of just how much electricity its use has saved.
Tokyo Marathon 2010 T-shirt Project - "Designs make running more fun"
NOV.2010
Connecting runners and Asics, using the largest open-entry marathon event in Japan to introduce bold designs in a new running collection.
BITE YOU!
MAY.2010
Be fan, inside the stadium, and outside too!
