The marketing and advertising worlds are a cauldron of jargon and neologisms, surfacing and vanishing faster than one can follow them. It's a world whose participants are well advised not to flaunt (and risk misuse of) new terms; on the other hand, one doesn't want to draw a blank when faced with a new concept or "meme." Droning presentations full of buzzwords, used rightly or wrongly, bring one to a drowsy state all too easily.
We have a solution to this insuperable conundrum, fortunately.
PresenGo, from Dentsu Design Ninja.
Presengo is an iPhone app that turns a presentation into a game.
It displays an array of industry buzzwords, as if letters on a bingo card. When you hear a displayed expression spoken in the presentation, you click. You can get definitions of the terms displayed, immediately. Presengo encourages close attention to the presentation, if one wants to catch the terms.
The name of the app is a combination of Japanese-English for presentation -- presen -- and go, which rhymes with bingo and English, and means language in Japanese.
1. On activating the application, industry buzzwords are randomly displayed across the 4x4 board. 2. Tap when one of the words are spoken during the presentation. 3. Bingo is achieved when either vertical, horizontal or oblique rows of words are tapped correctly.
Bingo is achieved when either vertical, horizontal or oblique rows of words are tapped correctly.
Not yet available from Apple Store (we are seeking a buyer of this project).