Tokyo Marathon 2010 T-shirt Project - "Designs make running more fun"

TOKYO MARATHON 2010 Tシャツプロジェクト 『デザインでもっと走るを楽しく。』

Connecting runners and Asics, using the largest open-entry marathon event in Japan to introduce bold designs in a new running collection.

Asics is recognized as a leader in technology and products by the running community.
Together with Asics we developed and proposed a new running wear collection
with TOKYO as its core design motif.
The idea was smartly styled wear that was fit both for a vigorous run
and a stop at a coffee shop along the way.

Ten variations were designed and produced for presentation at the Tokyo Marathon.
Some 30,000 people came to the Marathon, from throughout Japan and around the world.
Many of the visitors participated in a poll to determine the coolest designs,
and the Asics stand at the Marathon site was a very popular destination that day.
NOV.2010

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