It’s not easy to constantly remember to go easy on energy use, and turn devices off when we should. Enter The Switchees, a group of mascot characters created to remind us to switch the power off!
Energy-saving has long been a priority in Japan, but the stakes got dramatically higher in 2011. Everyone knew what needed doing. The problem is, it's easy in the course of a busy, hectic day to forget and, for example, to exit a room having forgotten to turn of the air conditioner or lights.
The job: make the switches hard to overlook or ignore. The solution: The Switchees, an energy-saving group of bright, hard-to-miss mascot characters who live on switchplates.
The mascots adhere to all manner of switchplates with their free-size "mouths." But they are powerless without our help: they cannot do the work themselves, and so need our aid in turning the power off. They're fun, they're positive, they're non-accusative!
Adhesive characters that fit electrical switchplates. Glow in the dark.
uted plasticfile foldersfeaturing The Switchee characters to some 1.2 million elementary school students in the Kansai(Osaka/Kyoto/Shiga/Hyogo/Nara/Wakayama) area. They instantly became a hit among children.